February 2021

Arvia | Arriving 2022

We were commissioned by P&O Cruises to create and produce the video content revealing the name of the newest member of their fleet, their second LNG-powered Excel class ship.

It was a huge milestone in the future of the company, whose first LNG-powered Excel class ship, Iona, is still awaiting her maiden voyage due to the pause in operations the whole industry has suffered.

The name of the newest ship, Arvia meaning “from the seashore”, was revealed one letter at a time, with aspirational shots of the sea and holiday coastlines interspered throughout. Work has now begun on her build at the Meyer Wreft shipyard in Papenburg, and she is set to join the fleet in December 2022. Her design will celebrate the stunning views of the ocean and the seashore, with emphasis placed on relaxation, tranquility and sunshine. The video is the cornerstone of the brand’s launch campaign, which carries the tagline #ForEveryYou.

The reveal was teased the day before the big annoucement with a shorter edit, inviting customers to the big reveal at 10am the following day. The full length reveal went live at exactly 10am, Thursday February 18th, across all the brands social media channels and by email to existing customers.

We look forward to working with the team at P&O Cruises to bring more announcements of Arvia’s build over the coming year. You can take a look at both reveal videos below: