BBC Food | Air Fryer recipes

At the end of last year, we were commissioned by BBC Food to develop and produce a series of budget-friendly recipe videos created with social media in mind.

Promoting affordable cooking from scratch using energy-saving kitchen gadgets, the series compromises of hands only videos featuring exciting, colourful, flavourful and easy to follow recipes.

The shareable, engaging and eye-catching social content contains tips that are genuinely helpful and inspirational to address a very real issue facing many households.

Each video is natural and organic in look and feel, with a clean graphic style that is simple and easy to read. And for each recipe a shopping list was created for viewers to screen shot, to make buying ingredients super simple.

The first part of the series to go live features air fryer recipes. The content is being used on both Instagram and Facebook, and points viewers towards BBC Food’s recipe hub:

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April 2023

BBC Food | Air Fryer recipes