April 2018

beautifully simple

We have been commissioned by Waitrose to produce a series of hyperlapse videos as part of their new marketing campaign, Beautifully Simple.

The aim is to put the focus back on food  and showcase the quality of ingredients the supermarket offers, while at the same time encouranging customers to cook more often with simple everyday recipes.

The tagline for the campaign is, ‘We believe great food is simple when you start with the best”, and all of the recipes have just three easy-to-follow steps.

The campaign goes lives on 18th April across TV and print. The supporting Facebook campaign featuring our video content will promote the #beautifullysimple hashtag and encourage customers to share photos of their dishes.