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Black History Month 2021 – Proud To Be

We were commissioned by the John Lewis Partnership to produce a campaign for both its in-house brands, John Lewis & Partners and Waitrose & Partners, celebrating October’s Black History Month.

The theme of Black History Month this year is ‘Proud to Be’. The brands brought together 10 of their black Partners to talk about what makes them proud, and to share what Black History Month means to them.

We delivered a suite of content, including a series of short and long-form edits and individual Instagram stories, to both brands who have coordinated a collaborative social media approach.

The main feature edit is live now on John Lewis & Partners’ and Waitrose & Partners’ YouTube channels: