July 2017

Cherries on top

Our latest tie-in videos produced for Waitrose’s Spring advertising campaign are all now live.

The supermarket’s new television advert features a cherry orchard in Hereford. Onscreen graphics tell viewers that all Waitrose’s fresh fruit and vegetable growers are LEAF Marque certified to ensure strong environmental standards, and further more that they are the only supermarket to guarantee this. The advert also again uses the tag line, Everything we do goes into everything you taste, and the hashtag #TheWaitroseWay.

A recipe for Fresh Cherry Pavlova is featured at the end of the advert. We produced a full length video and a shorter social edit of the recipe for use on Waitrose’s YouTube, Facebook, Twitter and Instagram platforms.

Additionally, we produced two further videos. First is a time lapse film showing three months of the cherry orchard in 30 seconds. Viewers can watch as the orchard blossoms and the fruit ripens before their eyes. The second explains what the LEAF Marque stands for, protecting hedgerows and habitats for wildlife, recycling waste and saving energy, using water carefully and controlling pests naturally whenever possible.

All videos are now live in line with the advert airing on TV, and in store promotions through Waitrose’s own publications and free recipe cards. You can watch them all here: