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#KeepYourCup

We were commissioned by Waitrose to produce a video to present new messaging to customers alongside the announcement that by the autumn all disposable takeaway cups will have been removed from its stores.

The #KeepYourCup initiatve means that from now on customers will need to bring their own reusable cup along with their myWaitrose card to carry on enjoying the supermarket’s offer of a free cup of tea or coffee when you shop.

Our video explains the drive and statistics behind Waitrose’s commitment to plastic and packaging reduction: