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P&O Cruises | Arvia’s Beachside Naming Ceremony social reach

Last week, leading British cruise brand P&O Cruises officially named new ship, Arvia, in a spectacular Caribbean beachside ceremony. The star-studded event was broadcast live on YouTube.

Presented by Sara Cox and Trevor Nelson, the show included performances from global stars Olly Murs, and Arvia’s godmother, Nicole Scherzinger.

We had two teams in the Caribbean in charge of producing all social media content of the day. One team was on board Arvia herself, and the other was based at Heywoods Beach in Barbados. During the ceremony, a small number of our team transferred from the shore to the ship to maximise our coverange, and our drone team captured stunning aerials of all the action. Our production offices included a mobile edit suite to enable the fastest possible turnaround.

From the beginning of the day onwards, we produced videos with talent to promote the live feed, encouraging customers to make that an appointment to view. Following the ceremony, we turned around numerous highlights packages capturing the excitement, the performances and the celebrations. This has allowed the brand to continue driving the momentum and sign post potential holiday makers towards the YouTube link, widening the ceremony’s overall reach extensively. All content was promoted under the hashtag #HelloArvia: