May 2023

P&O Cruises | Gary Barlow performs on board Arvia for the first time

The time has finally arrived for Gary Barlow’s first performance on board P&O Cruises’ new ship, Arvia.

In anticipation, we produced a series of shareable social media content for the brand to build excitement with their audience. This is been used across the brand’s platforms over the last few months to drive engagement.

As brand ambassador and musical director, Gary has been involved in Arvia’s build journey from the beginning. He finally stepped onto the Headliners Theatre stage this week, during an extra special visit for this partnership. We were there to capture all the action, and produce a variety of edits, which are now live under the hashtag #GaryBarlowOnBoard: