March 2023
P&O Cruises | Introducing Arvia’s amazing godmother
P&O Cruises commissioned us to reveal their new entertainment partner and Arvia’s amazing godmother: Nicole Scherzinger.
The multi award-winning, multi platinum-selling singer will create spectacular music and dance extravaganzas to be performed on board P&O Cruises ships, and officially name the brand’s new ship, Arvia, at a star-studded beachside ceremony in Barbados later this month.
We shot a series of reveal videos with Nicole earlier this year. The content produced was used this week, under the hashtag #HelloArvia, across all social media platforms to tease the announcement over a two day period.
Additionally, we produced a bespoke video for Nicole to use as her own personal Instagram annoucement, ensuring the news achieved maximum reach:
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