June 2021

P&O Cruises | Welcome back

As the world begins to reopen it is vitally important for brands to effectively communicate with customers and reassure them of changes ahead.

We recently worked again with P&O Cruises on their messaging, helping them welcome customers back with a clear understanding of enhanced well-being protocols, and instilling confidence as they begin to sail with the brand again.

We produced a guide with Food Hero Olly Smith detailing what to expect on board this summer. Holidaymakers were pointed to the content, which is available on P&O Cruises’ website, by a short form video featured across all the brand’s social media platforms. As well as via direct email to existing customers to increase the content’s reach: