April 2023

P&O Cruises x Gary Barlow | Building excitement

We continue to produce shareable social media content for P&O Cruises which enables the brand to build excitement ahead of Gary Barlow’s first performance on board new ship, Arvia.

As Musical Director, Gary is performing a number of shows across the year. Newest ship, Arvia, was officially launched in the Caribbean last month, and Gary’s first performance in the Headliners Theatre is weeks away.

Now live across the brand’s social media platforms under the hashtag #GaryBarlowOnBoard our content is being used to promote the partnership: