January 2022
BBC Food Healthy Eating | Seema Pankhania
At the end of last year, we were commissioned by BBC Food to produce a campaign of no-stress, flexible recipe content to promote healthy eating.
Designed to inform, as well as surprise and motivate the audience, we served up a range of healthy and delicious recipes, myth-busting reels and fun explainer videos that inspire viewers to adopt healthy habits that last long after January is over.
We cast a strong team of five knowledgeable, trusted and likeable personalities, with who we created uplifting, sharable and promotable content. Each member of the team was selected because they are celebrated for their work in health-related industries such as food, nutrition, health, and fitness, and they share the same refreshing ethos when it comes to health and well-being.
Seema Pankhania, aka @seemagetsbaked, is the 2nd of the team to takeover BBC Food’s social account to share her tips and tricks forhow to make food healthier without skimping on flavour or cutting things out. Seema is a recipe developer and content creator, her TikTok cooking videos made her a social media sensation:
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